San Francisco Airport shows some digital signage

San Francisco International Airport, which services more than 41 million domestic and international passengers annually, has deployed Omnivex Moxie to create interactive wayfinding stations in its newly renovated Boarding Area E, according to an announcement today from digital signage software provider Omnivex.

The airport is one of the largest in the U.S. and features four terminals with seven boarding areas. Back in 2012 SFO launched a project to renovate Boarding Area E. As a part of this project SFO chose Omnivex Moxie to create an interactive wayfinding tool that would eliminate the need for various static maps, assist in navigating from terminal to terminal, and provide travelers with the best route to get where they need to go.

Boarding Area E opened on January 28 with two interactive wayfinding touchscreens in the remodelled boarding area. The touchscreens are location-smart and thereby predetermine appropriate destinations based on the passenger's pre- or post-security location, Omnivex said.

"The screens enable travellers to easily find where they need to go anywhere in the airport and the best route to get there, whether by walking or by taking the airport's automated AirTrain," Vicki Sundstrom, SFO's manager of airport signage and wayfinding, said in the announcement. "They also allow passengers to explore their options for dining, shopping and things to do, giving them a more rewarding airport experience."

The interactive wayfinding solution ties into other SFO systems, allowing the maps to be updated in real-time. Plans are already in place to add more interactive wayfinding touchscreens throughout the airport, as well as to add additional advanced features.

"By standardizing on Omnivex Moxie as our primary digital signage platform, we have the ability to push the envelope with regards to digital communications and put SFO years ahead of what other airports are doing in this space," Sundstrom said.

The screens' content, user experience and user interface design was developed by Ilium Associates.